After seeing rising numbers of gift cards and big box stores over the last ten years, it’s not surprising that an increasing number of consumers are bucking that trend to seek out unique gifts. This has made personalised gifts the hottest trend for shopping this year.
Nothing says “I planned ahead this year” like a personalised gift. After a decade of last minute gift card purchases and Black Friday shopping, this year many shoppers began planning their holiday gift purchases before the end September. Fortunately, it has become quick and easy to order personalised items online. Now gift givers can get credit for planning ahead when they actually ordered only a few weeks before Christmas.